U.S. Army Soldier ‘Mista Latex’ joins current Sunset roster mate and U.S. Army Soldier, ‘Nikko Starr’ by signing a Recording Deal from their respective Forward Operating Bases (FOB) in Afghanistan.

Don Lichterman, the head of Sunset closes his second recording deal with the second staff sergeant army soldiers (Mista Latex and Nikko Starr) while stationed, deployed and fighting in the Afghanistan War!

SSG Dexter Nelams pka ‘Mista Latex’s new CD, "Crush Tape," will be released in late September by Sunset Urban Records. SSG Nelams is with the United States Army, 92^nd Brigade Combat Team, currently deployed to the Sharana district in Afghanistan. ‘Nikko’ (Starr), is the SSG with the 33rd, based out of Clarksville, Tennessee, but also is currently deployed to field battles every day during the Afghanistan War, with his home base during the war at the Clark APO.

Over the past six months, the Sunset Urban record label has now signed two separate multi-album recording deals with two separate United States Army soldiers from two separate parts of Afghanistan and this deal will now give ‘Mista Latex’ the ability to release of his debut album, "Crush Pay," during his active duty during war time and while deployed in Afghanistan. “If you think about it from positively and/or from a time line and lead time point of view,” says, Don Lichterman, the head of Sunset, “we will not only be setting up these projects during this time while they are fighting for people like me, let alone their fans, we will also be getting their music in constant rotation at radio, getting their names in the music publications, press wires and we will work their vigorously work their music out for potential license deals, in store plays, internet plays and most of all, we will be creating great revenues for their respective accounts all while they are fighting for the United States.” (Don) Lichterman also says that he “wants their minds at ease” so to speak and that “the last thing I want these guys thinking about today is their music and at the same time, if they (Nikko Starr and Mista Latex) know we are working their music, they can keep their heads and minds on our mission in Afghanistan.”

Sunset Urban is planning to release the extensive 28 song Crush Tape CD by Mista Latex by the end of the third quarter this year. The street date is currently set up for the last Tuesday in September, however, the label head (Don Lichterman) that is “not written in stone” and “the only real reason I want to rush it out before the end of the third quarter, is to get his project and name placed on the Grammy Nomination Ballot.” Grammy nominations are due by September 30^th this year. And, the label (Sunset Urban) is also planning on releasing the debut Nikko Starr CD at the beginning of 2011. Although, Sunset’s Urban record label is currently working (4) full length songs by Nikko (Starr) to its licensing partners and for some airplay, but there is nothing being set up at retail and/or for resale by (Nikko) Starr until early 2011.

Sing And Sign A Language: Spanish Opens up a World of Spanish Language Learning for the Children’s marketplace.

Sunset Strategic Marketing (SSM) is setting up their first release that will tap into the children’s marketplace with the Sign and Sign a Language: Spanish three (3) CD Set.

The “Sing And Sign A Language: Spanish” CD Set is not only a specially packaged three (3) CD set, the initial concept for this type of a release was also produced to create a learning kit for children in their greatest development years. The entire set was then developed by Susan Dezenhall Schwartz along with sound man, Eric Aubrey at his Red Armadillo recording facility outside of Philadelphia, Pennsylvania. The entire project was produced, performed and recorded by (Susan Dezenhall) Schwartz, a linguist, composer, vocalist, educator and mother.

(Susan Dezenhall) Schwartz, unimpressed with the educational programs available for children’s learning, decided to create a learning program herself and for the students she teaches every day. Starting this inevitable series of language learning products with Spanish became the obvious choice considering the ethnicity of children in her classes. However, Don Lichterman, the head of Sunset Records / SSM says that there are “plans to franchise this concept with more languages like Hebrew and French,” and that was always “the plan with Susan and me from day one.”

After three years of study, research and development, this very special set comes out as a CD and the label has already made way for the entire set to be available as downloads and ringtones. Lichterman goes on to say that “Susan (Dezenhall Schwartz) seems thrilled to have this be placed in stores,” and “I am thrilled to be working a project for kids.” This is first educational related product released at the Sunset/SSM company and the launch of this premier Spanish set “Sing and Sign A Language: Spanish” is perfect to educate and the songs are a great listen. The set includes not only lyric’s in Spanish, there is also a translation to English in the nicely packaged inside booklet and there are lesson plans for kids to follow along with too. The label; has these booklets available online (pdf) for everyone to download and print them out for free.

What is now called, The Sing and Sign a Language Series as a concept takes a unique approach at teaching the Spanish language to children and after hearing the Spanish CD set from beginning to end, it is easy to see how teaching and learning languages can be fun, colorful, easy and enjoyable. The “Sing And Sign” approach is set up to simulate a fun learning environment by introducing easy words to learn in every day conversations, introducing vocabulary through a story, keying on commonly spoken words, terms, sentences, phrases for easy use every day, uses an array of teaching resources and materials for children’s and parents to learn these lessons in an efficient way, and most of all, the goal is to keep things fun while learning. Don Lichterman, the head of Sunset said that "the best part of about this project is the overall reaction to it, and I am confidant by the pre sales at Amazon, let alone that initial reaction to the set, that this will be a great teaching and learning tool for kids and parents."Not only do I feel this set help people teach and learn Espanol, the songs are great to listen to in general,” says (Don) Lichterman about the three CD set.

The CD includes songs that sound like classics/standards like the “Bienvenidos” and “Adios” intro and outré to each lesson plan, is not only accessible to people, it is also recognizable in some ways. And, there are a total of thirty seven (37) Spanish versions of songs that sound like there is choir of kids singing behind the lead vocals. The songs are also set up in ways for children to learn in a chronological way and to be able to follow along with throughout the entire Set. Disc one is Lesson I / Level I while the second disc is for Lesson/Level Plan II and then the third disc is the Level II lesson plan. Consumers will be able to buy all three (3) CDs in one set from retail stores that sell CDs and DVDs, and consumers will also be able to buy individual songs and the individual Discs at stores that sell downloads and streams. The overall sound is very colorful and the CD is perfect to listen to at home, in a car, as well as with teachers and parents.

Moreover, "Sing and Sign a Language" is a multi purpose type of a CD release that is to be used at home and the label also will be working with Alibris to get the product into libraries and educational facilities around the world. The label plans to work this into school programs and/or educational enrichment programs that teach the languages. And, teachers, educators and parents do not need to know the Spanish language to use this product in an effective and efficient way. Parents and teachers will learn the language too as they teach it. Both English and Spanish are translated as part of the special packaging. The lesson plans are also included in that special packaging.

The "Sing and Sign A Language: SPANISH" is the debut release and there are plans to create more multimedia educational projects at SSM. The content on the CD set tells a story in a way to help you learn every day things about life.
For more information about the “Sing And Sign A Language: Spanish” CD Set and language series, please visit www.SingAndSign.SunsetRecordings.com.
 

Capt. Crunk and his live Freestyle hip-hop sound will perform in New York City at the Karma Theater

For the first time this year, New York City will behold the impressive Hip-hop & R&B event as five of the freshest freestyle artists rap together at the Karma Theater.
 

Dubbed the “Live 09 Hip Hop & R&B Concert”, this one-night only concert on April 8 features some of the best freestyle rappers in the Bronx – Capt. Crunk, Hardkore, Da Black Pope, B.L.O. and Da Orlock – performing back to back after one another to deliver their freestyle style of live music to New York City hip hop fans.

Multi faceted and the Sunset Urban recording artist Capt. Crunk, known for his real life style of rap and for his freestyle of rap is a favorite for live performances. “Crunk always thrives playing live giving people a great night of hip-hop music,” says Don Lichterman, the head of Sunset Urban, “he is made for the live stage and no doubt will he play some of his more popular songs such as “Club Crunk”, “Haunted Thoughts”, “Gunz & Drugz”, “Lost Souls” and then now, there is so much more material to play now that we are releasing his Freestyle Crunk CD today.” Capt. Crunk will no doubt give these fans a serious set of rap music.

Performing with Capt Crunk is some of the local favorite hip hop acts and the show is hosted by none other than Knowledge. Capt. Crunk first turned heads in the music industry last year by showing up on Grammy Nomination Ballot in 2008 many times for the award show this year. His debut, It’s A Hell Of A Drug” gained critical acclaim last year and at the same time, turned heads last year with its controversial cover artwork when the CD was refused to be stocked at the major retail chain, Target. His new freestyle original “Speed Crunk” is being added to hardcore urban radio stations around the world. Expect many freestyle songs along with original songs from the debut studio CD.

Catch these sensational rap and hip-hop styled artists perform for one night only at the “Live 09 Hip Hop & R&B Concert” at the Karma Theater on April 8 at 8:00 p.m. It’s the first time playing together this year, and with all the hype surrounding the show, it’s truly going to be a must-see concert in downtown Manhattan!
 

Lil Dynomite Ready to Embark on a Summer Filled with festival Concerts!

NYCE Music Group Announces Production Deal with Sunset Urban

First Release to Be the Highly Anticipated Lil Dynomite Album.

The brand new Ohio based urban/hip-hop production company, NYCE Music Production Company, has just announced a production deal for retail and digital distribution with the Sunset Urban Record Company. Sunset Records distributes Sunset Urban and the deal encompasses all music and video releases brought to the label by the NYCE Music Group.

NYCE is an urban music and lifestyle production company that finds and records new urban recording artists. Production company founder and owner Michael Blackwell is also the artist known as Blackwell says, "The NYCE Music Group is a music network, Production Company which I started to be able expose the best in independent Urban and Hip-Hop music. With the backing of Sunset Urban, I will now be able use the resources of the record label, as well as releasing original videos for home video DVD and for video downloads. The newly created deal with Sunset Urban & Sunset Records gives me the ability and the access to working our music through one of the major independent record labels and distribution companies in the world. We will be able to attain a much greater fan base for the music that comes out of my production company. And, when Don (Lichterman) came to me about this deal today, I was very excited knowing this was the best of every world for NYCE!”
The Sunset Urban release schedule is set up with the NYCE artist releases starting already next month in April. Sunset Urban already is filled with an incredible roster of hip-hop artists. The debut release brought to the label by Blackwell and his NYCE production company is the female hip-hop sensation, Lil Dynomite, and her debut release is on April 28. The full length CD is also the great platform that shows the production chops of the Canton, Ohio based hip-hop aficionado, Blackwell. The leading indie hip-hop and soul artist is one of the premier rap artists whose sophomore album features his first signing NYCE is running through Sunset.

Other NYCE music and video titles are set in place for Sunset Urban in 2009 and that does not include the initial Blackwell Un4givable album and the radio friendly Heartbreak CD which is already being run through Sunset Urban. Don Lichterman, the head of Sunset Urban and Sunset Records says, “Michael (Blackwell) is one of the great artists to work. He gives you so much marketing on his own that I wanted to find bigger ways to use his talent. He is not only a great artist work, I expect his production work to be great and I saw that with Lil Dynomite after one second.” Lichterman then says that “after listening to the Lil Dynomite album, I just want to make his production company and our label more valuable because of this deal.”

The NYCE Music Group has the enviable opportunity to use the Sunset Urban record label staff and its company resources being a major Indy Record Company to manufacture, distribute, promote, market and represent their music and video material for many years. The impressive release schedule by Sunset this year is a direct reflection of the innovative and artistic management as well as the label’s commitment to developing some of the most acclaimed independent music to the world. The mixture of having direct access to a leading Indy label at Sunset with Major Indy distribution through CBuJ Entertainment, NYCE should be able to find new urban styled music for the Sunset Urban Record label.

For more information on NYCE Music, contact Michael Blackwell.

The Founder of Sunset Records Opens One of the World’s Most Extensive Animal Friendly and Vegan Related Web Sites

Veg Hed opens its online store providing products never used with animals and strategic partners with activists that are against all forms of animal cruelty.

A New Jersey based organization with shared office space at Sunset in New York City, Veg Hed is now the best resource for “vegan” product and related care products from top brands, and is also set up as a very precise way to find out about pivotal animal activist companies. The company also extended its range of releasing music and video by releasing organic and eco friendly related DVD titles.

Known for its quality of music and innovative record label structure, Sunset is finding ways to use its resources for various forms of activism and awareness. Don Lichterman, the head of Sunset is also the founder of the Sustainable Action Network and the Green Junkee online retail store. Lichterman says, “Veg Hed is an extension within our office and we are doing a series of special markets CDs with a concept of using only music artists that eat veggie every day and artists that are against animal cruelty. This is my way to fulfill my larger dream of being able to do more for humans and animals in this world. Having the ability to promote and distribute products with top retail outlets like Amazon and Target gives us an instant reach at 12% of the online retail marketplace.”

Veg Hed not only will release its own product line, the site brings together other vegan product lines and links to vegan fashion stores. Veg Hed also has up to date information with a few of the top animal activist companies in the world. Without many great resources for shopping for vegan items online, and to gain information about vegetarian living and organizations that do incredible things for wildlife, Veg Hed brings this together on one web site.

Lichterman says, “Unless you are looking for a specific item that you use all the time, using products not tested on animals and using products, let alone products that have no animal product could be difficult to find online and in stores. I am trying to find ways to make this so easy for people to buy these types of products all together in one order. I am also trying to use top brands that manufacturer product without any animals. And, I want to make sure people know they have easy choices to buy every type of product that does not use animals. This is more about awareness and reaching out to a more mainstream consumer while explaining this to them in a very easy way.”

Consumers are able to buy Sunset DVDs and Sunset CDs that are related to wildlife as well as strategically partnered companies with products that manufacturer vegan styles clothing, cosmetics, and clothing along with products from the PETA (People For The Ethical Treatment Of Animals) Mall, the ASCAP store, the Sea Sheperd online store and items from the North Shore Animal League. The store is also affiliated with the Dr. Foster and Smith Company to resell their product line.

JANUARY 2009

Gina Thompson’s Missing You is being released worldwide on Sunset Urban!

There are few female R&B vocalists, in Gina Thompson’s case over ten (10) years ago, can attest to the success that a platinum selling artist with albums released on two different major record labels (Mercury/Motown and Elektra), working with the top record producers in the industry (Stevie J., Sean “P Diddy” Combs) and doing a single with Grammy Award Winner, Missy Elliot, can talk about it today as their new single rises up the charts.

Having sold over a million CDs worldwide, the platinum selling artist is now set to release its third (3rd) album, "Missing You" on February 3, on Sunset Urban Records. “The single went to number one right away at Music choice’s Musica Urbana Channel so we had to get this out as soon as humanly possible, and it still took a few months for Rod (Millwood) to finish the CD,” says Don Lichterman, the head of Sunset Urban. Lichterman says the Urban Record Label will work this music vigorously to HipHop radio stations and to urban format stations. “Rod (Millwood) gave us many versions of the song to work so my plan is to send this hip-hop and urban along with world music stations and reggae stations,” says Lichterman about the new CD entitled, Missing You.

Rod Millwood is very well known for his staff producer deal he has in place with Lichterman’s label. Millwood has produced international top selling artists Mykal Rose (Black Uhuru), Mark Simmons, Roz, L. Myers, Don Ward and Kevin Hart along with his work with Gina Thompson. Millwood is also the owner of the world famous comedians club located on the popular South Street in Philadelphia. Lichterman considers Millwood one of the top producers in the world today. “Rod makes everything sound at such a high level that he has carte blanche with the label,” says Lichterman.

Over the course of Gina's career, the accomplished R&B and Soulful vocalist has released music at two (2) of the top record labels in the world, before now releasing her third (3rd) album entitled Missing You at the Sunset Urban Record Label. Her new single, "We Don’t Even Talk No More," has already shot up the charts according to Music Choice and its Musica Urbana Channel being the #1 song in its 1st week going for radio adds, and is currently going to try to be the most increased played song over the next few weeks. With The label is servicing all HipHop and Urban radio stations tracked by R&R (Radio & Records) and at BDS/Nielsen, since its release is not until next month, the label expects the song to be added to all major radio stations over the next couple weeks.

The Missing You CD is a very unique styled CD. It boasts many versions of the hit single all produced by Rod Millwood. Lichterman expects up to 4 of those versions to get radio play. There is also a club mix produced by Millwood that could be one of the favorite versions of the hit single. There is also a dancehall style and even a reggaeton version that is potential hits themselves and then there is a smooth R&B version of the song. “When I sat with Rod last year to hear the new music, we did not know what way to go with the songs,” says Lichterman and “then it hit me to use all of the great the versions of this songs and work them to a few radio formats. Having these versions makes this even a more fun project for us to work this year. I think my favorite version is the dancehall style and the radio promotion people love the club mix to work. We should all have these issues at labels.”

"Rod (Millwood) is one of the hardest working and most gifted producers on the planet," states Don Lichterman, President and Founder of Sunset Urban / Sunset Records. "And, as far as my business plan at Sunset Urban, having the new Gina CD at the Sunset Urban label is incredible for what is an independently privately owned record company. To be able to release a major recording artist whom I had worked with when she did her Mercury album is almost surreal for me today."

There is a plan to set up Sunset Urban shows in select cities like New York City, Philadelphia, Baltimore and Washington DC in March. That tour’s tentative line up with Gina as the headline act is with Blackwell and Capt. Crunk.

Capt. Crunk’s Freestyle HipHop Jams Will Be Made Available on CD, as downloads and as Ringtones Downloadable at all major retail outlets around the world

Some things should never go unheard which is the mentality of Capt. Crunk and the Sunset Urban label head, Don Lichterman – Freestyle Crunk is set to be released to stores in mid March. Crunk goes to work in a Bronx recording studio this week!

“Crunk and I met at the ASCAP building last week and I briefly said something to him about his freestyle jams he had spoken about when we first met last year,” says (Don) Lichterman. “I thought it would be perfect to follow up the debut CD (It’s A Hell Of A Drug) while it’s still going strong” and “if we did something new this close to us working his debut CD, I would want to something very unique and not a normal CD.””This is not only a unique project for a hiphop artist; it will show off his talent because it’s done a real time with his own words made up at that exact time.” Lichterman then goes on to say that he saw the concept in action last month when he “posted the freestyle Crunk videos on the Sunset Urban artist page.” And then the concept album hit him as he “heard a Paul McCartney interview on Howard (Stern) about his latest CD with a DJ in Florida which has him singing lyrics made up in the studio the day of them recording that album.”

Since the hiphop artist released his first full length CD with the label last year, Crunk has become an international selling hiphop artist. His songs have been listened to by nearly 18,000 people in just a few months. Now Capt Crunk fans will be able to have his freestyle jams on CD and as downloads, ringtones and you can view the videos free at Capt. Crunk’s artist page at Sunset Urban (CaptCrunk.SunsetUrban.com).Sunset Urban has the original CD available at every retail outlet that sells music and the label plans to have a free download promotion with the freestyle music along with special bundled deals allowing his fans to combine songs from both CDs. The music artist is also creating brand new artwork touted as a “Crunk styled animation” for cell phones that will be sold with the freestyle album.

The artist has already spent a set of blocked out time in the studio churning out 6 songs for the label this week. “This is a compilation of some true life off the top of my head thoughts put down in a recording,” says Capt. Crunk from the studio in the Bronx, New York. “I don’t ever want anyone to stop respecting the power of the word,” says Crunk and “there is something to say about recording music this way.” Capt. Crunk makes no bones about working in the studio playing live is much different than laying down tracks “having the ability to create layers of production” which is generally done the traditional way.

Crunk fans will soon be able to take these freestyle jams to the street and support their favorite hiphop superstar to show off his innovative style of rap. Fans can buy the CD and get all of songs by downloading the freestyle jams to the iPod, mp3 player and of course as their ringtone. The final 6 songs will be done this week from the New York City borough and the Sunset Urban street date for the brand new Freestyle Crunk CD is set for March 17^th, 2009.

Sunset Continues To Develop Music Through Its Digital Record Label

Sunset has just launched a digital record label this month, finding, signing and developing music artists with the overall objective of breaking them through its distribution system, licensing network, radio promotion, press and media departments along with its live download company and radio network.

Sunset Connect is the now the backbone for the Sunset Records digital division and moreover, this is one of their best ways for the label to find new music. The label will function as a newly created division at the Sunset record label based in New York City. The label started this month by releasing full length albums by D’Cyple, Obka, Ric Laue, Kan’Nal, Starr Cullars, Cryout, a Cracker / David Lowery type of songwriter from England named Clayton Road; and many compilations that feature popular music artists (The Crystal Method, Fatboy Slim, Sneaker Pimps, Gavin Friday, Eve Gallagher, Boy George, Leftfield, Death In Vegas and more), and will now begin to sign more music every month during this first year.

Don Lichterman, the head of Sunset Records, will run the digital only label during the key launch stages in the first few months, finding new talent and implementing the A&R and lead time administration. The Sunset Connect digital label is set up to develop bands working everything to major radio, press, retail and for licensing opportunities in film, TV and commercials in an automated way. Lichterman’s Sunset Live download company will be run through the Sunset Connect distribution system although it will be a standalone company run by its own staff. The live concert download company has just released a very special live concert by the world famous comedian, Roz (Last Comic Standing, Laff House Live).

Lichterman said about the digital label that it is a convergence of many factors with regard to the landscape of distribution and working music today-- including promotional mailings and mailings for music-licensing opportunities, and today, every aspect of a record label can be distributed to radio, retail, press and licensing companies all digitally -- made it the perfect climate to start Sunset Connect. The label will provide the ability to purchase physical CDs for placement at Amazon, Target and its own CD / DVD Store, through its On-Demand system powered by Amazon’s Create Space.

"We have every aspect of what a record label does for its music artists at Sunset Connect, and working music this way is cost effective for artists that it will no doubt be the standard model for record labels," Lichterman said in a press release with Billboard Media Wire. "We are poising Sunset for that time by starting the label today and at the same time, this label pays its artist 70/30 splits on net sales, which will keep everyone recouped making money every pay period.” Sunset Connect will look to hire a label head and other staff members for A&R acquisitions with the label feeding off the Sunset Records divisions for its promotion, licensing, marketing and administration.

While Sunset Records has made great progress in the last year with its new music – the Federal Moguls (QBall from Bloodhound Gang and Troy Walsh (MTV.com) new project and platinum recording artist Gina Thompson’s new project as run through the main label (Sunset Records and Sunset Urban accordingly) -- the Sunset Connect record label will be committed to developing new talent and up-and-coming music artists. Each of the artists on the label has already released indie albums and Sunset Connect distributes the entire catalogs of these artists. "We have great lee way now to develop new music without getting them thousands of dollars in the unrecouped column, and we can take on so many more projects today," Lichterman said.

Sunset Connects business plan has taken the same shape as the rest of the Sunset labels. There is a perfect mix of brand new talent in with established artist signings that are legends in the industry. Of the new bands,  Kan’Nal’s “Gypsy” was the number one song played on the Radio Italia Network last year for a few weeks and D’Cyple’s two songs “My Life” and “Don’t Wanna Be” have broken the top 50 on the Indy Record Pool charts last year and is still being featured in clubs charting every month. Clayton Road also now has two songs in Pure Play’s Music Network and every artist is featured at Pandora. Sunset Connect has digital deals with every top online retailer including iTunes, Real/Rhapsody, eMusic, Amazon MP3, Napster, Shockhound and over 40 outlets. The digital only label does make physical product via Amazon’s On-Demand system making CDs available at Amazon, target and the Sunset Store, however, it will not carry any stock inventory.

Top industry people at major labels and at Indy labels admit there is no set formula for a digital only record label. Lichterman says that he has “found the perfect way to make everyone money and work this music at Sunset Connect as close to what you would do for an artist that has a traditional record deal.” He also was quick to say that the idea of doing this now is almost “overdue, but for us at Sunset, this the perfect time for this type of label considering our label wide rosters at this time. Our traditional label is working like a machine and our artists and staff producer (Rod Millwood) were named on the Grammy Nomination Ballot 68 times leading up to December 5th. We now have the formula to make sure this label works like a cost effective machine and ironically speaking, I could see this label being the one that is the main label as the industry phases out physical DVDs and CDs."

Sunset Live Will Presents The Laff House Comedy Tour in 2009 along with a brand new live Comedy CD by one of the worlds top comedians, Kevin Hart!

Kevin Hart (Soul Plane, Scary Movie, Epic Movie, 40 Year Old Virgin) will release a brand new Full Length comedy album in Spring 2009. The Laff House and Sunset Live are planning a nation wide tour with comedians from BET's Comic Review, Def Jam Comedy Show ion HBO and with Kevin on the bill. Hart is playing three nights at the world famous Punchline Comedy Club in San Francisco from 2/5 to 27/. Kevin's last comedy CD, I'm A Grown Little Man is a top selling CD at Sunset!

all Sunset artists chart on the aol powered our stage last month!

Thirteen (13) Sunset artists broke the Top 100 at AOL's Our Stage for December 2008. Eight (8) Sunset artists broke the Top 50 and four (4) Sunset artists broke the Top 25 for the last month in 2008!

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